Friday, February 13, 2009

Primary sponsor "DAKINE" maintains strong support for Breakers!



"Da kine" is a word in Hawaiian Pidgin, derived from "the kind", that usually functions grammatically as a placeholder name (compare to English "whatsit" and "whatchamacallit"), but can also take the role of a verb, adjective, or adverb.

Unlike other placeholder names in English, however, which usually refer specifically to a device (e.g. "gizmo" or "widget"), person (e.g. "so-and-so"), or place (e.g. "Anytown, USA"), "da kine" is general in usage and could refer to anything from a person to an abstract concept. It can be used to refer to something nonspecific, or given enough context (especially when used in conversation between native speakers of the dialect, see Pragmatics) to something very specific. As such, it appears to be unique among English dialects, at least in its centrality to everyday speech.

DA KINE (da KINE) Da kine is the keystone of pidgin. You can use it anywhere, anytime, anyhow. Very convenient. What would we do without DA KINE? "Ey, I no can da kine if you no like da kine, too!"

DAKINE was founded in 1979 and is pleased to be the primary sponsor of the for the Santa Cruz Breakers.


Although DAKINE typically caters to the surf, skate, snowboard, ski, windsurf, kite, and bike scene, Dakine believes that the Santa Cruz Breakers and fans epitomize Dakine's spirit of the brand.


Soon, DAKINE will be announcing special events at upcoming home Breaker games! DAKINE wishes the Breakers luck in the second half of the season!

Note: DAKINE is not affiliated and does not sponsor the Santa Cruz Breakers. The use of DAKINE as a logo for this fictional Santa Cruz Breakers blog is to make the PES 2009 video game more realistic.

For additional information, please see the "About the PES 2009 Santa Cruz Breakers" section of this blog

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